Grown in nature, returns to nature.

Healthy for people and the planet

Any wool processed at our factory is 100% biodegradable and free from plastics or harmful substances of any kind.

Honouring our sources

To ensure we’re doing the best for our natural world, we source our wool from Kiwi farmers who promote healthy ecosystems amongst their grazing pastures and follow the internationally recognised “five freedoms” for animal welfare.

— Freedom from hunger & thirst

— Freedom from discomfort

— Freedom from pain, injury or disease

— Freedom to express normal behaviour

— Freedom from fear & distress

Unlike synthetic fibres, wool fits into a sustainable, circular model of production that minimises waste and pollution.

Our certifications

New Zealand Farm Assurance Programme

We are a wool member of NZFAP, providing assurance that our source farms follow strict animal welfare standards.

OEKO-TEX®

Our premium crimped textile wool, Joma Wool®, meets OEKO-TEX® Standard 100: certified free from harmful substances.

Oritain

All products containing Joma Wool® can be independently verified by Oritain to be of genuine New Zealand origin.